Dentec privacy policy
Our commitment to your privacy
This privacy statement outlines what personal information we collect, how we store, use and share it, and how you can access or correct your personal information. We are committed to protecting your privacy when you visit our website or contact us in any way.
We deal with your personal information in accordance with the Privacy Act 2020 and this privacy statement.
We may occasionally update this privacy statement, to reflect changes to our practices. This statement was last updated on 24 November 2021.
Collecting your personal information
We collect personal information that we need in order to deliver our services to you. We collect personal information directly from you when you access our services or engage with us through our website.
Information collected from you
If you access any of our services (including supporting our campaigns, contacting us with a business enquiry, signing up for our newsletters, or accessing premium content), we will collect some or all of the following personal information:
- Your name and contact details.
- Your address or region.
- Survey results and responses, when you participate in any of our surveys.
- Any correspondence with Dentec NZ staff.
- Website activity.
- Any other information you choose to provide us.
Collectively, this is known as your “personal information".
Information collected from third parties
We may collect information from third parties to enhance our services, however, when we do so, this information is collected in aggregated form. That means that we do not collect any personal information from third parties about you.
Using your personal information
In order to deliver our services, we use your personal information in the ways set out below. If we need to use information in a way not outlined below, we will only do so if required or permitted by law or with your authorisation.
We use your personal information to:
- Provide you with any products and services you request or sign up for.
- Contact you to respond to any of your enquiries.
- Invoice you, or receive payment from you, for any of our services that require payment.
- Target or customise our marketing and advertising.
- Tell you about our new products, services, promotions, and campaigns. For example, if you are opted-in to email marketing communications we may email you to let you know about new content you may be interested in.
- Provide you with information about the operation and security of our websites.
- Contact you to advise you of changes to our terms and conditions, services, new products, or promotions.
Email communications
On submitting an enquiry you may be signed up to automatically receive email marketing communications. For all our marketing emails, you can choose to remove yourself from receiving these communications by following the "unsubscribe" prompt at the bottom of each email.
Sharing your personal information
We do not sell or rent your personal information to any third party. However, we do share your personal information with trusted third parties that work on our behalf to deliver our services to you (such as for computing and storage purposes, for email correspondence and marketing purposes).
Third parties, some of which are based overseas, which we share your personal information with include:
- Hubspot, for marketing automation and email marketing.
- Google Analytics and Google Ad Manager, for targeted advertising.
- Social Media Platforms (Facebook, Instagram, LinkedIn), for targeted advertising.
- Service providers, such as agencies and contracted professionals.
We do not authorise third parties to use or disclose your personal information except for the purpose of providing the service we request from them. All third parties, which we disclose your personal information to, are subject to obligations under the New Zealand Privacy Act 2020 to protect your information from unauthorised use or disclosure.
You can choose to opt-out of having your email address provided to Google and Facebook for targeted advertising by contacting us with your request.
We do not share your personal information with any overseas providers which are not subject to the New Zealand Privacy Act. If we were to do so, we would obtain prior authorisation from you before we disclose it to any such third parties.
How we store and protect personal information
We store the personal information we collect from you in accordance with our obligations under the Privacy Act and take reasonable steps to ensure the security of your personal information. We use trusted third-party providers to store and process our data and ensure that our cloud-based platforms meet New Zealand privacy requirements. For more information on privacy practices for our key third party providers, see the following links:
Retention
We retain personal information only for as long as we need it in order to continue to provide you with our service(s), maintain the security of our websites or as required by law.
We use cookies and web beacons to help us understand how visitors engage with our website and services. These technologies allow us to:
- Improve our website (for example, identify and promote popular content); and
- Provide you with more targeted information where appropriate.
Temporary cookies: We use temporary (per-session) cookies to "remember" that a user, has provided their information such as your email address. This means you do not have to enter your email address more than once during a visit to access premium content or when filling out forms.
Our temporary cookies will disappear when you close the browser session.
Third party cookies and other technologies: We use third party cookies and other technologies for marketing and to gather website analytics. This includes:
- Remarketing and emails: we use third party cookies – such as Google Analytics and Hubspot cookies – to keep track of the content you’re interested in and remarket it to you when you leave our site (as a result, you may see ads from Dentec when you visit other websites).
- Impression reporting: we use web beacons to estimate the number of users that have viewed and clicked on our advertisements (as a result, we’re able to gauge the success of a campaign).
- Demographics and interest reporting: we use cookies and web beacons to get an overview of our readership broken down by age, gender, and interests (as a result, we can provide you with relevant information, services, features, and also gauge the popularity of our content).
You can opt out of Google Analytics without affecting how you visit our site. For more information on opting out, please visit this page.
For more information on Hubspot, our third party inbound marketing and sales software, please visit this page.
You can also ask your browser to delete or block third party cookies: simply search online for “cookies” + the name of your internet browser (for example, “Google Chrome”) for step-by-step instructions.
Our websites provide links to other websites when we consider you may be interested in the content of those sites. We do not endorse any third party sites or their content and we have no control over the conduct of the companies or organisations operating those sites.
Before you disclose any personal information to another site, we advise you to check its terms and conditions, including its privacy and security policies.
You have the right to request access to and correct any personal information we hold about you at any time.
You can contact Dentec to request this information by contacting us.
Rights of access
You have the right to request a copy of the personal information we hold about you. When any such request is received, we will process your request as soon as possible and provide you with our decision on your request within 20 working days after your request. We will also take steps to verify your identity before providing you with any requested personal information.
Asking us to stop using your information
You can ask us to stop using your information. However, if you ask us to stop using your information, we may not be able to provide you with all our services, such as emailing you newsletters and updates.
You can choose to opt-out of having your email address provided to Google and Facebook for targeted advertising by contacting us.
Complaints
Dentec is committed to dealing quickly and appropriately with any privacy complaints.
If you are concerned this privacy statement may have been breached or your privacy has been compromised, please contact us immediately.
If we cannot adequately address your privacy concerns, you have the right to complain to the Office of the Privacy Commissioner. For more information on privacy see the Privacy Commissioner's website.
